In the past week, Forester Research have released a paper titled 'Consumer Engagement In Virtual Worlds'. The report was commissioned by a consortium of virtual world companies including Metaplace, Inc., Doppelganger (vSide), Gaia Interactive, Inc. (Gaia Online), IMVU, Inc., Linden Lab (Second Life), Donnerwood Media (Meez), PHD, Sony Computer Entertainment America (Home), … [Read more...] about Forester Research: building engagement in virtual worlds
market research
The psychographics of avatars
The group 'Business Communicators in Second Life' have a fascinating transcript up on their site. It involves market research firm 'Market Truths' who have done some research on avatars and have divided them into six psychographic groups: Team Players, Entrepreneurs, Competitors, Connectors, Chameleons, and Apprehensives. It'll cost you $200US to buy the full report but … [Read more...] about The psychographics of avatars