Continuing on with our discussion (Part 1 can be found here), we discuss brand identity in virtual worlds, get deep into a discussion of virtual world PhD research and talk about governmental cluelessness. Lowell: One of the more controversial aspects of business in virtual worlds is brand identity. For regular virtual world users, the overt imposition of brand awareness … [Read more...] about Interview – Lee Hopkins, Business Communicator and PhD Student (Part 2)
lee hopkins
Interview – Lee Hopkins, Business Communicator and PhD Student (Part 1)
Lee Hopkins is one of Australia's more high profile Second Life residents who makes a living talking and consulting on social media and business communication strategy. On top of that, Lee's immersed in completing a PhD with a virtual world focus, so I took the opportunity to nail Lee down for an interview. Lowell: Lee, you're best known for your consultancy work in regard … [Read more...] about Interview – Lee Hopkins, Business Communicator and PhD Student (Part 1)
Australian Accountants enter Second Life
Lee Hopkins (SL: Lee Laperriere), an online communications strategist and Lindy McKeown (SL: Decka Mah), an educational consultant, presented at the Chartered Practising Accountants Congress. Both are well known Australian Second Life residents. It was the first event in Second Life the accountants peak body has run, and by all accounts it was a success (geddit?). Lee has … [Read more...] about Australian Accountants enter Second Life