At today’s Enterprise 2.0 Executive Forum at Sydney's Luna Park, I was encouraged to see that business is actually starting to get its head around virtual worlds as something much more than a brand recognition exercise. There were two events during the day that confirmed it: Westpac and Second Life Westpac's Chief Technology Officer, David Backley, gave a wide-ranging … [Read more...] about Enterprise 2.0 forum – Business IS getting it
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The media and marketing myths of virtual worlds
Gwyneth Llewelyn is a veteran Second Life blogger and has spent a lot of time digesting a very comprehensive market research report on virtual worlds and the myths that have been promoted by parts of the mainstream media. It's a very detailed analysis of an even more detailed report but it's well worth spending the time reading it. The six myths expounded are: 1. Everybody is … [Read more...] about The media and marketing myths of virtual worlds
A timely treatise on virtual worlds and enterprise
I've mentioned next week's Enterprise 2.0 forum in Sydney previously. At Stanford University in the US, an event called MetaverseU is well underway and in recent hours a session was completed on the role of virtual worlds and work. It's a timely coincidence of events. This excellent report is worth a read but I thought I'd highlight some of the key points from that … [Read more...] about A timely treatise on virtual worlds and enterprise
Enterprise 2.0 forum – Luna Park’s the perfect venue
On Tuesday 19th February, Luna Park will play host to the Enterprise 2.0 Executive Forum. Hosted by Ross Dawson's Future Exploration Network, this is a forum where Australian business will hear about the innovations occurring with Web 2.0 and virtual worlds like Second Life. Yours truly is attending as a media partner for the event and I'm looking forward to discussing with … [Read more...] about Enterprise 2.0 forum – Luna Park’s the perfect venue
Forrester to business: ignore virtual worlds at your peril
Well known technology and market research company Forrester have released a paper titled 'Getting Real Work Done In Virtual Worlds'. If you've got a spare $249.00 (US) you can read the full report, but otherwise you'll have to be happy with the executive summary supplied. Although far from a new claim, the key one in the summary is that "within five years, the 3-D Internet … [Read more...] about Forrester to business: ignore virtual worlds at your peril