A little over a year ago we created a short discussion paper on the potential impact of virtual worlds on business. Since that time literally hundreds of people have downloaded the paper, so we thought it was worth updating it. It remains a fairly succinct overview of the opportunities presented by virtual environments in the enterprise, as well as identifying some of the … [Read more...] about Virtual worlds and business: 2010 overview
Business
Book Review: Total Engagement
Byron Reeves is a Stanford University Professor and Co-Director of the Human Sciences and Technologies Advanced Research Institute. J. Leighton Read is a serial entrepreneur and CEO with an interest in the psychological aspects of gaming. The premise of the book is the potential for games to become central in the workplace. It sounds a far-fetched premise initially, but that's … [Read more...] about Book Review: Total Engagement
Immersive environments and the enterprise: new report
Erica and Sam Driver from ThinkBalm have released a new report. Titled The Enterprise Immersive Software Decision-Making Guide, the focus is obviously virtual environments suitable for business applications. For those not aware of ThinkBalm, they have a growing stable of reports on the state of play in virtual worlds industry, particularly from a business perspective. Aside … [Read more...] about Immersive environments and the enterprise: new report
The reverse argument for virtual worlds in the enterprise
With thanks to Tateru Nino for the heads up, this machinima just about perfectly encapsulates the tug-of-war within the enterprise in regards to adoption of virtual worlds as a collaborative tool. It's an incisive piece that strips bare some of the stereotypes and barriers put forward by business as 'arguments' against utilising virtual worlds in their operations. It's the … [Read more...] about The reverse argument for virtual worlds in the enterprise
Surfing the virtual world hype
Riding the hype wave of a new technology with a “world-first” isn’t exactly unusual. We’ve seen this a lot with Second Life, right? But there’s actually other, more interesting lessons to be learned. Firstly, the newspapers and magazines don’t really check if you’re first, so if you want you can just copy what someone else is doing. This happened a whole heck of a lot. If … [Read more...] about Surfing the virtual world hype