It has been in Second Life for four years (having just celebrated its fourth anniversary), has over 150 staff, costs about US$13,000 each year to operate, holds 46,592 square metres of Second Life land (and rents quite a bit more), and is among the virtual environment's most well-trafficked organizations. It isn't one of those corporate sites you read about, though. It's a … [Read more...] about A Second Life success story: NCI
Content ratings, age-verification and secret words
Linden Lab is now in the final legs of adding a new content category to its virtual environment, Second Life. Being added to the existing PG and Mature categories is the new category, Adult, which permits some content which has hitherto not been permitted in Second Life. The new content category is anticipated to go fully live in July. Of particular interest, though, are … [Read more...] about Content ratings, age-verification and secret words
Incorporeal things and cognitive dissonance
Most of the things which touch our daily lives are incorporeal. It's been that way for so long that we've long since forgotten what it is like for it to be any other way, yet we're suspicious when new incorporeal things intrude on our lives. For many of us, money has been incorporeal for much of our lives. For your kids, probably for their whole lives. I rarely actually … [Read more...] about Incorporeal things and cognitive dissonance
Government’s National Broadband Network could be wasted
The Government has announced it will establish a new company that will invest up to $43 billion over eight years to build and operate a National Broadband Network, delivering 'superfast' broadband to Australian homes and workplaces. This Fibre-To-The-Premises (FTTP) plan (at least insofar as infrastructure technology is concerned), mirrors closely the plan and rollout done … [Read more...] about Government’s National Broadband Network could be wasted
The trademarking of an avatar
Late last year, Grossman Tucker Perreault & Pfleger announced that they had successfully registered as a trademark the multidimensional likeness of Aimee Weber, the Second Life avatar of New York content-creator and businesswoman Alyssa LaRoche. While GTP&P referred to it as a groundbreaking decision (it is -- groundbreaking is another word for 'first'), it is not … [Read more...] about The trademarking of an avatar