Telstra responds on first anniversary in Second Life

Today I was contacted by Craig Middleton, BigPond’s Group Manager, Corporate Affairs, after seeing our story on Telstra’s first anniversary in Second Life. He’s provided his list of Telstra BigPond’s achievements in Second Life:

“ACHIEVEMENTS
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* We have built and maintained a leading position as the most popular real life brand presence in SL in the world, which has continued to reach record levels in early 2008.

* Approximately 85,000 registered users through the BigPond.com registration process.

* We have continued to grow the estate creating the opportunity for the community to take up residence and have recently added a further residential island called ‘Pondune’ which will be available for rental shortly.

* We hosted an in world extension of the Samsung advertising campaign for their new mp3 player during November 2007 (also reported in B&T)

* We have moved from a limited in-world support model to a more organic model made up of volunteers from the community. The community is now monitored 24hours and there is always help at hand. Further, a User Forum was launched on March 10 providing community members the opportunity to share knowledge between themselves and other members of the BigPond and Second Life community.

* We launched SydSIM – a virtual Sydney CBD – in late 2007.”

It’s now over to you – what would you add as far as further achievements or other observations on Telstra’s first year?