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The psychographics of avatars

March 11, 2008 by Metaverse Journal Editor Leave a Comment

The group ‘Business Communicators in Second Life’ have a fascinating transcript up on their site. It involves market research firm ‘Market Truths’ who have done some research on avatars and have divided them into six psychographic groups: Team Players, Entrepreneurs, Competitors, Connectors, Chameleons, and Apprehensives.

It’ll cost you $200US to buy the full report but interview transcript is worth a read. What do you think – do you fit into one of those six categories?

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Filed Under: Business, General News, The Archive, Virtual Worlds Tagged With: market research, psychographics

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Comments

  1. Jovin says

    March 11, 2008 at 10:54 pm

    Can we add another category?

    CATEGORISOR |ˈkatɪgərʌɪzor |
    noun [ redundant ]

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

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  2. Jovin says

    March 11, 2008 at 8:54 am

    Can we add another category?

    CATEGORISOR |ˈkatɪgərʌɪzor |
    noun [ redundant ]

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

    Loading...
    Reply
  3. Club Penguin Cheats says

    September 19, 2009 at 10:40 pm

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

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  4. Club Penguin Cheats says

    September 20, 2009 at 1:40 pm

    Those who turn up in Second Life, usually under the pretence of academic research, attempting to define and categorise arbitrary social groups to little purpose or effect.

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    Reply

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